Car wash customers of fixed site locations often complain about the service, the quality, the price, the labor, and along with the attitudes of the staff. Indeed, in many communities car washes have lobbied to prevent home washing, car wash fundraisers, and even mobile auto detailing services from operating. Now, these customers are forced to go to the car wash where they get less than stellar service.Having been in and around the car wash industry all my life, I am amazed at the lousy service that is provided by at least 65% of the car washes out there and it turns out that customers and surveys show a negative view of car washes in even a higher ratio.Explain What You Want Done in DetailWhen you pull into a carwash and talk to the service writer you need to ask specific questions and explain to the service writer any additional problems you have and make sure that they will be addressed. For instance, if you have spilled coffee inside of your car and you want that cleaned properly, you need to make that clear.If you have extra dog hair in the trunk you need to explain that as well. Maybe you have stuck your dog in the trunk because he barks too much. The service writer will then write down all this information on a sheet, and see to it that it gets done and completed properly. (hopefully he won’t call PETA on you!)Before Leaving the Car Wash LotBefore you get into your car and drive away, you should inspect it briefly and point to any spots that you feel has not been done properly. You must make sure that no water is dripping out of cracks, which will later blow across the car and end up as dried water spots.If the car is not done properly you need to either talk to the service writer or have the person drying the car fix the problem. If the person drying the car does not speak English, go find someone that does and do not be intimidated by this. Do not yell, in English at them, they won’t understand anyway, and will just laugh at you.Far too often, car wash customers are challenged by the service of fixed site carwashes, and now with new rules and regulations, and local city ordinances the consumer is not allowed to wash their own cars in their own driveway and they are forced into this lousy service. You must not let this get the best of you. I sure hope you will please consider all this.If you continually get bad service, go home pick up the phone and call the BBB.
Many mobile car washing and auto detailing customers have considered used car lots as potential customers and some of these can be in fact great customers. But the best used car lot customers are Rental Car Agencies, which own their own sales lots. Why is that you ask?Well you see, used cars sold at the rental agencies sales lots have many attractive ways to entice consumers to buy them. For instance Hertz carries forward the manufacturers warranty. They make a special deal with Ford and Toyota for 100,000-mile warranties, which are transferable to the new owner, in trade for ordering thousands of cars. Enterprise and Hertz bought nearly 1.5 million cars last year.These cars will eventually be sold under their special programs over the next two and a half years. Thrifty Car Sales has a “Thrifty Care Program” which includes a 6-year or 100,000-mile warranty, which is a factory carry through. They sell Gap Insurance in case of totally loss. They have window-etching identification to the lower cost of insurance.They accept trade-ins and have wide ranges of incentives including financing options and guarantees against lemons. They will give you another car if you get one that is too badly abused. They even give the customer a 40 pt. evaluation checklist and safety guarantee (many states require this by law, but Thrifty does it in all states regardless).A customer can buy add-on guarantees also such as Powertrain Plus or Full + Powertrain, which includes everything from the odometer to the engine and bumper to bumper. What does all this mean to the mobile car wash and detailing company? It means they are into first class service and need quality vendors to perform the work and this makes them great customers indeed. Consider all this in 2006.